If you want to grow your business in the 21st century, you cannot solely rely on text and picture advertisements anymore. We live in the age of visualization, where audiences want to get their information as quickly and efficiently as possible. Attention spans are limited to just seconds meaning that people are less likely to read text and more likely to watch a video.
For this reason, video marketing has become one of the most effective ways for businesses to promote their brands. A video production company can help you to produce videos that are fast and entertaining while conveying an important message to your consumers at the same time. You can use it to promote your products, services, or news about your small business. If you create good-quality videos, you can get people to pay attention long enough to make them customers.
Below are the top 5 ways that video will benefit your small business
This may not be something you expected to see on this list! Every business’s dream is to get their website ranked high on the Google search engine to get them more traffic and more leads. The Google algorithm favors websites that have high-quality content and this includes video content. All you have to do is upload your content to YouTube and embed the videos on your website.
Since Google is the owner of YouTube, they are pretty much in sync with each other. It won’t take long for the Google web crawler to detect the YouTube videos on your website. As long as the title, tags, and descriptions of the videos are filled out correctly, you can expect to see a giant boost in your Google ranking within a matter of weeks.
Even if you decide to upload the video directly to your own website, rather than to YouTube, you will likely see a decent boost because video content is still a preferred method of content by users.
Did you know that most digital consumers use their mobile devices to watch videos? Hands down the best way to reach mobile audiences is through videos. Mobile users don’t pay much attention to text and picture advertisements because it takes too long to consume and is a bit harder to read on a small screen. They want to see videos before making purchasing decisions.
Why do they love videos so much? According to several studies, consumers have more trust and confidence in companies that produce high-quality videos. After all, would a less than honest business spend time and money to make high-quality videos?
More than likely, a business is deemed trustworthy if they have the means and knowledge to create entertaining and informative videos for their audiences. That is why consumers trust them so much.
People are more likely to share Facebook and Twitter posts if they have videos in them. It also helps if you were to create a funny or eye-catching introduction to your videos, so people will sit through and watch them until the very end rather than scrolling past it.
If they like your videos, your audience will share them with their social media connections, helping to increase your reach organically. That is how you will gain a wider audience by simply promoting your videos on the most popular social media platforms and let your audience do the work.
You could tell the entire story of your business with a 3 to 5-minute video. Don’t expect your audience to read about the history of your business because people don’t have the time or patience for it. They want to see visual content that showcases your business in a way that captures their imagination quickly.
Studies show that consumers are more likely to purchase a product or service online after viewing a video. It is even more powerful than creating an infographic.
Did you know that you could embed videos in emails as well? If you want to increase the success of your email marketing strategy, then embed videos in all the emails that you send out to your leads. Your click-through rates will go through the roof and videos build a sense of trust, especially if you show your face and that you are human.
Quality video production can help to grow your business, build trust with your audience, and enhance your reputation. Marketing without the use of video is fine and can work, but if you want to grow your business and show off what you do for your customers then video will do this in a way that’s easily consumed.