What We’re Thinking About

February 5, 2021
Video Production Worksheet

A Look at Our Video Production Process

Creating a video can have a lot riding on it – everything from goals, to budget, to trust in your company. It is for this reason (and our sanity) we have a clear process, laid out and followed for each video. Video Production Overview The video production process can be broken […]
January 11, 2021
Video Production Set

5 Concrete Ways Video Will Benefit Your Business

If you want to grow your business in the 21st century, you cannot solely rely on text and picture advertisements anymore. We live in the age of visualization, where audiences want to get their information as quickly and efficiently as possible. Attention spans are limited to just seconds meaning that people […]
December 20, 2020
Phone opening the YouTube app

Video Captions & Why They Matter

One often overlooked aspect of video is captioning. While people often run into and actively use captions all the time on social media, when it comes to creating their own work, captions are the last thing one thinks of – and in the past, we were definitely included in this! A […]
October 18, 2020
Design Principles - CRAP

Design Principles: CRAP

Ask any designer what one basic way to improve any design is and odds are they’ll tell you CRAP. Don’t worry! They aren’t disappointed you asked – they are giving you a tip! CRAP is an acronym standing for Contrast, Repetition, Alignment, and Proximity. In general, this is a surefire way to keep […]
July 28, 2020
A Brand is a Voice, A Product is a Souvenir

3 Reasons Why Your Brand is Important

As Lisa Gansky puts it, “A brand is a voice, a product is a souvenir.” This quote rings extremely true in our day and age – think about it – take a T-Shirt and slap a Nike or Supreme logo on it and it immediately becomes between five to fifty times […]
May 12, 2020
man working at desk

Recording Video from Home

In this guide we will go over a few options for recording a high-quality video from Quarantine. What to Record On The majority of individuals will use a computer webcam or smartphone to record. HD 1080p video cameras may be used, if available. Use your smartphone if… You have an iPhone, […]
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