Creating a video can have a lot riding on it – everything from goals, to budget, to trust in your company. It is for this reason (and our sanity) we have a clear process, laid out and followed for each video.
The video production process can be broken down into 3 parts – Pre-Production, the planning phase; Production, the day of shoots; and Post-Production, the editing and review portion.
While the uniqueness of each project contributes to make each process look different, the basic architecture remains intact.
There is a reason the to-do list for this section is the longest. “A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry.
Perhaps the most important takeaway of this section is that this is where expectations are set and goals imagined. Like any project, before a video production can start there needs to be some groundwork. Here is where we start:
Once the planning phase is complete it is time to move on to the production phase. Many people are surprised to hear that while the production phase is the part most people see – it is almost always the shortest part of any given project. For many, though, it is the most fun!
The production phase is where all of the production elements come together (shocking, right?) All of the visuals – the interviews, B-Roll, drone shots, and all other physical shots take place. It also includes setting up gear like sound and lighting equipment, safety briefings, and hair and makeup when the project calls for it. While most business/non-profit production times are under a day or two, it is common for larger project’s production times to last weeks, months, and even years for large Hollywood films.
Once the footage is captured and the equipment is put away, the post production phase begins. This involves:
It is important to note that while this process can change from project to project, or company to company, the bones of each project remain the same. This will ensure your project is completed on time, on budget, and with goals in mind!